Fractional product marketing · Seed & Series A cybersecurity

AI-native product marketing

Senior strategy. Team-scale output.

I provide senior product marketing leadership to seed and Series A cybersecurity startups that need real ownership before they are ready to build a full team, as a fractional engagement or, for the right company, in-house.

Drawing on more than a decade in enterprise software and cybersecurity, I use AI-enabled systems to scale research, content, launches, and sales enablement with the output of a larger team.

AI expands capacity. Strategy, reasoning, and final judgment remain human.

Book a 30-minute PMM review Email me

See selected work

10+ yearsEnterprise software and cybersecurity product marketing

Led marketersAt Akeyless and Perimeter 81

5 product linesPortfolio-level PMM ownership at Akeyless

2× Gartner speakerSolo IAM Summit sessions, 100+ attendees each

01 · When to bring me in

Bring in a senior PMM before you’re ready to build the team.

I step in where the work is most urgent, collaborate closely with Product, Sales, and Marketing, and build AI-enabled systems that increase what the team can deliver.

You need senior PMM now

The company is ready for serious go-to-market work, but not yet for a full-time PMM hire.

Sales needs a sharper story

Reps need clear positioning, practical enablement, and competitive guidance they can use in active deals.

The workload has outgrown the team

Launches, content, and customer communications keep multiplying while the marketing team is already stretched.

02 · Selected work

What AI-native PMM looks like in practice.

These examples come from Akeyless, where I applied this model across a full cybersecurity product portfolio: rebuilding the function, launching a product, and turning one webinar into a campaign.

Akeyless · AI-native PMM function

Rebuilding PMM around AI with a team of one

When the PMM team went from three people to one, I rebuilt the function around AI and maintained the full team’s output across five product lines.

3 → 1 PMM5 product linesFull-team output

Operating model

1 · InputsExpert insight and strategic direction

Product information, customer context, and the initial positioning came from me and Akeyless technical experts.

2 · ResearchAI-assisted market analysis

AI accelerated market and competitor research so I could pressure-test the story with broader evidence.

3 · ProductionTeam-scale content output

Once the strategy was set, AI helped produce customer content, lead-generation assets, and sales enablement at volume.

4 · ReviewSenior judgment before launch

I reviewed every customer-facing asset for accuracy, differentiation, and voice before it shipped.

Result: One senior PMM maintained the output of a three-person team across five product lines.

Akeyless · Product launch

Launching Certificate Lifecycle Management as a distinct product

New product features made a standalone Certificate Lifecycle Management offering possible. I packaged and positioned those capabilities around the customer need: issuing and renewing public certificates automatically, managing the lifecycle centrally, and securing it with Akeyless’s patented DFC technology.

New product storyFull launch packageDemo requests

My role

I defined the customer story, use cases, differentiation, launch plan, and field rollout, then trained Sales and coordinated partner, analyst, webinar, and customer communications.

AI contribution

AI accelerated market research and production of the website copy, solution brief, sales materials, customer communications, and derivative content.

Outcome: The launch generated demo requests and active opportunities, while giving Sales a complete story and asset set.

Akeyless · Content engine

Turning one webinar into a full lead-generation campaign

I developed and delivered the webinar, then used AI to repurpose it into a blog series, gated infographic, social posts, and campaign emails.

4× faster contentBlog seriesLead-gen infographic

Public examples: Webinar · Financial compliance infographic

My role

I chose the topic, researched the finance and compliance issues, built the narrative, delivered the webinar, and shaped the campaign.

AI contribution

AI repurposed the source material into a blog series, gated infographic, social posts, and campaign emails, all under my review.

Result: Roughly 4× faster content production, broader campaign coverage, and no further need for an external thought-leadership agency.

03 · Method

AI scales the work. It does not make the decisions.

AI-native PMM means designing the function around reusable systems, while keeping positioning, prioritization, technical judgment, and final approval human.

Customer, product & market insight

Human positioning & priorities

AI workflows & reusable systems

Senior review & delivery

What stays with the client: messaging frameworks, prompt libraries, content templates, custom GPTs, and other tools built around the team’s workflows.

04 · Ways to work together

Choose the level of PMM support you need.

Ongoing fractional leadership is the core offer. Focused projects can solve an immediate need or serve as a lower-risk way to start.

Primary engagement

Fractional PMM leadership

2–3 days / week, ongoing

Best for: seed and Series A companies that need a senior PMM owner but are not ready to build the full function.

Flexible senior ownership shaped around the company’s most urgent PMM needs.

Positioning, messaging, and launches
Sales enablement and competitive intelligence
Content and customer communications
AI workflows, templates, and custom GPTs

Launch takeover

Scoped, 4–8 weeks

Best for: teams with an important launch approaching and no experienced PMM available to own it.

One important launch owned from product input through market rollout.

Positioning and launch narrative
Core customer-facing assets
Sales training and enablement
AI-assisted derivative campaign

Messaging stack sprint

3 weeks

Best for: companies that need to fix the story before a launch, fundraising effort, or broader go-to-market push.

A focused entry point when the story needs to be fixed before anything else.

Positioning and messaging framework
Audience and persona messaging
Battlecard or objection guide
Reusable AI templates and workflows

Want the full-time version?

I’m open to the right in-house product marketing leadership role.

You’ll get the same AI-native operating model, technical depth, and team-scale output, with my full attention.

05 · About

AI-native by design. Grounded in cybersecurity.

I am a senior product marketing leader with more than ten years in enterprise software. Before moving into cybersecurity, I owned portfolio marketing at Ex Libris across the US, Europe, and APAC. At Perimeter 81 and Akeyless, I owned product marketing for complex security products and launches, led marketers, and worked across positioning, sales enablement, competitive strategy, pricing and packaging, product adoption, and analyst relations.

I managed Perimeter 81’s analyst relations program, contributing to its recognition as a Leader in The Forrester New Wave: Zero Trust Network Access, Q3 2021, and later owned Akeyless’s 2025 KuppingerCole Leadership Compass process, which named the company an Overall Leader in Enterprise Secrets Management. I also delivered solo sessions at Gartner IAM Summits in Dallas and London, each to more than 100 attendees.

06 · Start here

Bring senior PMM leadership and AI-scale execution into your team.

Bring in ongoing fractional PMM leadership powered by an AI-native operating model. We can start with the most urgent gap and expand from there.

Book a 30-minute PMM review Email me instead